This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.
When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches.
Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics.
In this new Q&A, Roku’s senior director and head of emerging and programmatic sales discusses the new opportunities created by the rise of shoppable TV.
Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth in 2023. However, half of publishers expect their revenues to fare better in 2024.
In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year.
With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024.
