In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. More in our CES Briefing. Additional coverage: Other things to know about - Join us at the Digiday Media Buying Summit from March 4-6 in Nashville, where attendees will be able to lock in months’ worth of meetings over the span of just three days as we bring together leaders from McCann, PGA Tour, Compas and more.
- Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. Sponsored by Alexander Group.
- The first step in closing the distance between data and purchase is optimizing the view of consumers, which means gathering real-time and historical data from multiple sources. Sponsored by Klaviyo.
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| Top Stories |  | | Ivy Liu |
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| | | | | In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. | | |
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howdy! | | | | | Bloomberg Media’s CRO hopes that sellers’ industry expertise within their client categories will secure relationships and ad dollars in the new year. | | |
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| | | | | Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. | | |
howdy! | | | | | With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024. | | |
| | | | | With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. | | |
howdy! | | | | | The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots. | | |
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| | | | | Onsite product reviews are a potent form of community advertising, allowing brands to connect with consumers through genuine and user-generated feedback. | | |
howdy! | | | | | In the age of the short-form video boom, here’s how Nationwide is filling the content gaps. | | |
howdy! | | | | | As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. | | |
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