Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire.
| Tech and Hollywood may seem worlds apart, but at this year's CES, you're just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. Read our CES Briefing. Additional coverage: GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem. More in this Digiday+ Media Briefing. Music has become a strategy linchpin for marketers as they’re increasingly looking to participate more authentically in culture as opposed to appearing around it. But as the trend continues, music marketing experts say brands must be thoughtful. In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024. ICYMI last month's most-read story: UM and Magna undergo multiple rounds of layoffs amid client losses Other things to know about The Digiday Content Marketing Awards recognize the companies using content to modernize media and marketing with past winners including Chipotle, Airbnb, Atlantic and more. Submit by Friday, January 19 to save on entries. Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. Sponsored by Nexxen. Affiliate partnerships allow brands to tap into publishers’ existing relationships with particular audiences or communities. Sponsored by Best Buy Ads. | | |
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