| The Consumer Electronics Show complements Cannes as one of two annual events for marketers and media executives to come together to assess the past year, set agendas for the new year and sneak a peek at what may upend their industries in the years to come. Here are the five topics we think will dominate conference sessions, suite meetings and cocktail conversations throughout the week. In the latest episode of the Digiday podcast, Margaret Low, president of The Atlantic's events arm discussed the different models of events, the team setup to execute these events and more. For Digiday+ members: Amazon sellers have to get down and dirty to win a prized product-page possession: the buy box. MediaLink didn't invent the curated tour of the CES show floor, but it did set the template for what it has become. Read our oral history. Hear from Deirdre McGlashan, global chief digital officer, Mediacom, as he discusses how they are cutting through the noise and ensuring their measurement tools are used effectively and efficiently at the Digiday Media Buying Summit on Feb. 20-22 in Nashville, Tenn. Through the interplay of marketing and commerce, businesses are finding innovative ways to work smarter than their competition. Sponsored by IBM. |
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| Tim Peterson The Consumer Electronics Show complements Cannes as one of two annual events for marketers and media executives to come together. |
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| Aditi Sangal “There's an idea [today] that everyone has to do events, it's a box to check.” |
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| Sponsored Content Instart It's nothing personal: people aren't using ad blockers because they dislike you. However, no matter the reason for those blockers, they can still result in lost impressions for your ads. Sponsored by Instart. |
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| Digiday Editors Amazon sellers have to get down and dirty to win a prized product-page possession: the buy box. |
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| Tim Peterson MediaLink didn't invent the curated tour of the CES show floor, but it did set the template for what it has become. |
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| Sponsored Content Samsung Ads The NBC show “Manifest” hit the ground running with Live+Same day viewership of 10.41 million people, but more than 1 in 3 viewers of the pilot episode didn't watch it live. As the series progresses, we can only imagine how many more potential viewers may turn to Hulu, On Demand or another service to catch up before the season is over. Sponsored by Samsung Ads. |
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| Sponsored Content 33Across As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across. |
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Early Deadline:
January 11, 2019 |
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Early Deadline:
January 11, 2019 |
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Shortlist Announcement:
January 15, 2019 |
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ALL EVENTS |
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