Celebrating Hispanic diversity and 5 employer branding mistakes

EXCLUSIVE FOR PRLN MEMBERS "London Bridge" is a masterpiece in crisis comms The PR of saying goodbye RESEARCH & DATA Earlier this year, Adobe surveyed 5,000 U.S. emoji users to uncover the role and impact of emoji in digital communications. The results found that the vast majority of U.S. emoji users (91%) agree that emoji makes it easier for them to express themselves. Nine out of 10 respondents said they use emoji to lighten the mood of a conversation, with 69% saying the use of emoji in communications has improved their mental health. The results also found that it has never been cooler to use emoji. Almost three-fourths of respondents (73%) think people who use emoji are friendlier, funnier and cooler than those who don’t. Not all emoji are popular, however. The “pile of poo” is U.S. emoji users’ least favorite emoji to use, followed by “angry face.” Respondents also said there is more work to be done in regards to representation. 92% of U.S. emoji users who identify as members of the LGBTQ+ community believe emoji should strive for more inclusivity. U.S. emoji users who are disabled (86%) or who are Black (89%), Asian (88%) or Hispanic (87%) also agree on the need for diverse emoji. Because emoji are so integrated into communication methods, it’s vital that they reflect the lives of as many people as possible. More and more, we’re using emoji to bridge conversations across age, race and culture. MEDIA RELATIONS A tough lesson in "off the record" requests How to claim credit when a reporter goes around you How to make reporters your partner in pitching DE&I & PURPOSE The big, diverse, multicultural Hispanic web How companies are making a stand in Ukraine SOCIAL MEDIA New in social media: What you need to know this week How to create a data-driven social plan How Instagram's algorithm works STRATEGY & TOOLS Tips for when you're sick of writing the same thing How to use the ellipsis in AP style 6 tips for better emails How to budget for holiday gift guide season CAREER AND THE WORKPLACE 5 mistakes you're making with employee branding ON THE HORIZON September 15: Hispanic Heritage Month begins September 25 – Rosh Hashanah begins at sundown Oct. 10: Indigenous People's Day/Columbus Day Oct. 31: Halloween Nov. 24: Thanksgiving CALENDAR OF EVENTS Sept. 21-23: Ragan’s Social Media Conference at Disney World Oct. 19-20: Strategic Communications Conference Nov. 1-2: Future of Communications Conference CONTACT US Allison Carter, executive editor, [email protected] Justin Levine, Manager of Councils, [email protected]

TODAY’S HEADLINES – 09.15.2022 • PR BRIEFING A masterpiece of crisis comms and the PR of saying goodbye EXCLUSIVE FOR PRLN MEMBERS "London Bridge" is a masterpiece in crisis comms The PR of saying goodbye RESEARCH & DATA Earlier this year, Adobe surveyed 5,000 U.S. emoji users to uncover the role and impact of emoji in digital communications. The results found that the vast majority of U.S. emoji users (91%) agree that emoji makes it easier for them to express themselves. Nine out of 10 respondents said they use emoji to lighten the mood of a conversation, with 69% saying the use of emoji in communications has improved their mental health. The results also found that it has never been cooler to use emoji. Almost three-fourths of respondents (73%) think people who use emoji are friendlier, funnier and cooler than those who don’t. Not all emoji are popular, however. The “pile of poo” is U.S. emoji users’ least favorite emoji to use, followed by “angry face.” Respondents also said there is more work to be done in regards to representation. 92% of U.S. emoji users who identify as members of the LGBTQ+ community believe emoji should strive for more inclusivity. U.S. emoji users who are disabled (86%) or who are Black (89%), Asian (88%) or Hispanic (87%) also agree on the need for diverse emoji. Because emoji are so integrated into communication methods, it’s vital that they reflect the lives of as many people as possible. More and more, we’re using emoji to bridge conversations across age, race and culture. MEDIA RELATIONS A tough lesson in "off the record" requests How to claim credit when a reporter goes around you How to make reporters your partner in pitching DE&I & PURPOSE The big, diverse, multicultural Hispanic web How companies are making a stand in Ukraine SOCIAL MEDIA New in social media: What you need to know this week How to create a data-driven social plan How Instagram's algorithm works STRATEGY & TOOLS Tips for when you're sick of writing the same thing How to use the ellipsis in AP style 6 tips for better emails How to budget for holiday gift guide season CAREER AND THE WORKPLACE 5 mistakes you're making with employee branding ON THE HORIZON September 15: Hispanic Heritage Month begins September 25 – Rosh Hashanah begins at sundown Oct. 10: Indigenous People's Day/Columbus Day Oct. 31: Halloween Nov. 24: Thanksgiving CALENDAR OF EVENTS Sept. 21-23: Ragan’s Social Media Conference at Disney World Oct. 19-20: Strategic Communications Conference Nov. 1-2: Future of Communications Conference CONTACT US Allison Carter, executive editor, [email protected] Justin Levine, Manager of Councils, [email protected] • DAILY SCOOP Hardee's takes advantage of MyPillow moment and TikTok wants to BeReal Plus: Patagonia makes its own path to claim its purpose. • DIVERSITY AND INCLUSION The big, diverse, multicultural Hispanic web As we celebrate National Hispanic Heritage Month, remember that this block of Americans is not a monolith. • EMPLOYEE ENGAGEMENT 5 mistakes you’re making with your employer branding An organization is nothing without the right people. • SOCIAL MEDIA The Road to Disney: How to engage employees as influencers on social Ragan caught up with Amanda Ponzar of CHC: Creating Healthier Communities ahead of her session at our Social Media Conference Sept. 21-23 at Walt Disney World. • EMPLOYEE ENGAGEMENT Webinar: 5 ways to improve your employee experience Ragan webinar will touch on surveys, technology, benefits and more. • PR How companies are making a stand in Ukraine Organization's actions -- or lack thereof -- are having real effects in the war. • DAILY SCOOP #DisneyParksVoices, AI in PR and RIP Choco Taco Plus: Pinterest's new campaign dives in on double negatives. • SOCIAL MEDIA New in social media: What you need to know this week From new features to overarching trends, the big stories from the last week. • Webinar: How intranets can be the answer to a modern, scattered workforce With the right mix of tools, an intranet can be a game-changer. • CRISIS COMMUNICATIONS How to build your trust reservoir before a crisis strikes Every organization will face a trust drought. The key is preparing now. • DAILY SCOOP Chick-fil-A's unfortunate tweet, questions over sustainable fashion and more Plus: Branding 'Brave Ukraine.' • WRITER’S PASSPORT Tips for when you’re sick of writing the same thing Let’s get you out of that rut. • MEDIA RELATIONS How to make journalists your partner in pitching What PR people can learn from a baseball great and sales experts about pitching stories. Follow us: Join Ragan Training today and you’ll have access to all Ragan conferences, webinars and training programs for one low price, all year long. Ragan Training is the industry’s most comprehensive online training platform for PR, marketing and communications practitioners offering sessions, panel discussions, presentations, networking roundtable meetings, and resources. Join Now. This email was sent by: Ragan Communications 10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, [email protected] Unsubscribe From All/Update Profile | Unsubscribe Sent to: [email protected]