This week's feature is a message from Foodwise Executive Director Christine Farren:
With Foodwise (originally CUESA) celebrating 30 years of the Ferry Plaza Farmers Market this spring, I’ve been ruminating on what got us to this milestone year, and where we are headed next. It’s also my own anniversary of working for this organization for 20 years, so it’s been a time for reflection.
The Ferry Plaza Farmers Market was born on May 22, 1993, several years after the Loma Prieta Earthquake shook San Francisco to its core. But out of the rubble, seeds grew as neighbors, chefs, and local farmers came together to reclaim the waterfront and the Ferry Building for the public commons, as a showcase for California’s best and freshest sustainably grown food.
At the time, there were only two other farmers markets in the city. Starting a farmers market was not only a way to revitalize our city and the waterfront: it was a grassroots response to the increasing corporate consolidation and environmental degradation of the industrial food system. It was also very much a practical action of bringing fresh, nutritious produce to folks who live and work in SF. At the core of it all was a deep commitment to education and community.