🔊 CCPA compliance in Google Ad Manager

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Plus, TikTok on the block.

Aug 03, 2020

Good morning Marketer, better late than never, I suppose.

Google updated Funding Choices, its consent management tool for publishers, to collect opt-out requests from California residents and stay in compliance with CCPA. It’s also finally getting onboard with IAB Europe’s GDPR framework. Funding Choices integrates with Google Ad Manager and AdMob.

“Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” Vegard Johnsen, senior product manager for ads privacy and safety at Google, wrote in a blog post.

The integration with IAB Europe’s Transparency and Consent Framework (TCF) is underway and publishers can now start testing new IAB Europe TCF v2.0 messages to communicate with users on their sites.

Ginny Marvin,
Editor-in-Chief

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TikTok and LinkedIn under one roof?

“Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday.

Why we care. Despite its best efforts, TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look limited to spinning off to go public or spinning off for acquisition. It’s looking like TikTok may be headed down the latter route.

Microsoft might seem like an odd fit for TikTok, but it’s about the only would-be big tech buyer not under antitrust scrutiny. A U.S. roof would allow TikTok to stay focused on building its creator ranks and fast-growing ad business with one less giant distraction — and help reassure users and advertisers that their data isn’t being siphoned off to China.