Case study: TripAdvisor’s in-house talent innovation How creative freedom empowered end-to-end brand strategies, and gave the brand absolute clarity on its purpose.
ClickZ Daily: September 27, 2022 |
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| Good morning! While brands struggle with balancing in-house and outsourced talent, TripAdvisor has brought the agency model in-house with its new creative studio, Wanderlab. Why? To help fuel its brand with innovation. In our latest case study, Rachel Vardon, EMEA Lead at Wanderlab, describes the journey TripAdvisor has been on to create its in-house studio. Find out how creative freedom empowered end-to-end brand strategies and gave TripAdvisor absolute clarity on its purpose. —————————————————————————————————————- The ClickZ Marketing Masters Podcast is returning for Series 2! The second series will feature marketing leaders from Lego, Mastercard, Kaiser Permanente, PWC, Snapchat, and more. Expect weekly episodes covering everything from storytelling & strategic planning to scaling a digital center of excellence, kicking off from 4th October. Join us on Apple, Spotify, or wherever you get your podcasts! |
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Strategy Benjamin Broomfield “It has not been an overnight process but running as an agency gives us absolute clarity and purpose." |
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Marketing Technology Peter Prodromou "Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology." Read more |
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| Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more |
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| AI Benjamin Broomfield "So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable. Some techniques can get you close, but you're not going to be able to completely close the loop. AI can help you get dramatically closer." Read more |
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| Management Kimberly Zhang Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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