Case study: The Ad Council, AI and social impact

Throughout a year of crisis, The Ad Council had to effectively deliver essential PSAs to people facing the pandemic and a time of political and social unrest. In 2020 and 2021, that meant turning to AI solutions — critical to understanding the diverse and varied audience The Ad Council needed to reach.

To craft the most relevant creative — and steer clear of pitfalls around context and message — The Ad Council turned to machine learning and “augmented intelligence” tools with its partner IBM Watson Advertising. In this new case study, the experts unpack how AI drove outsize results for vaccine and social justice campaigns across The Ad Council’s marketing calendar.

Explore this case study and its accompanying video series to learn more about:

Sponsored by IBM Watson Advertising.