Case Study: Ray-Ban and AEG’s winning brand recall formula How the sunglasses giant used data-driven branding to created subconscious brand recall value.
ClickZ Daily: May 18, 2023 |
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| Good morning, Ray-Ban has been a brand loved by and equally associated with icons and the masses. Our latest case study shows how Ray-Ban gained a unique advantage by being part of its customers’ most euphoric moments through live event sponsorship with ‘All Points East’. By merging physical and digital experiences, and harnessing the power of partnerships, Ray-Ban achieved these outcomes: More than 35 million media impressions and 47 million social impressions A 30% increase in product consideration Amplified awareness about Ray-Ban’s partnership with the music festival Read more about the strategy in the case study here. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Brand experience Team ClickZ How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experiential marketing |
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Ecommerce Team ClickZ How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read more |
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| Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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