Case study: Mastercard’s multisensory marketing CMO Raja Rajamannar on how Mastercard built its sonic brand and curated the 'Priceless' album.
ClickZ Daily: August 03, 2022 |
|
|
| Good morning! In a world where consumers are constantly being bombarded with constant messaging and clutter, it can be easier to tune out advertisements rather than to acknowledge them. Multisensory marketing opens the door for a unique opportunity to reach the minds and hearts of consumers. Our latest case study features CMO Raja Rajamannar on how Mastercard built its sonic brand and curated the ‘Priceless’ album. |
|
Brand awareness Benjamin Broomfield “At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the opportunity to extend our iconic symbol and create something even bigger that we can use to meet people where they are naturally, rather than being intrusive with annoying ads or pushing a brand message.” |
|
|
|
Digital Marketing John Hall Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read more |
|
| | | Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read more |
|
| Actionable analysis James Gregson James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and grow through commerce. Read more |
|
|
|
| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
