Case study: How Walgreens scaled its performance storytelling Bridging the gap between the business, customer, and in-house talent
ClickZ Daily: March 28, 2022 |
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| Good morning! As Covid-19 hit the world, Walgreens — one of America’s largest and oldest pharmacies – needed to offer security and emotionally reassure customers. And to achieve this it needed to tap into deeper customer experiences across both physical and digital touchpoints. We spoke to Rego Marquiis, Head of Creative at Walgreens, to understand how Walgreens achieved this through The LOOP, a newly formed, an in-house creative organization comprising performance storytellers. More on how Walgreens is bridging the gap between the business, customer, and in-house talent through this creative transformation. |
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B2C Kamaljeet Kalsi A transformation that bridged the gap between the business, customer, and in-house talent |
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| | Digital Marketing Elizabeth Matsangou | Sponsored Brand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they retain their integrity and pursue growth Read more |
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| | | Advertising & Promotion Michael Collins Four questions you need to ask yourself and your team to truly become inclusive as a brand Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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