Case study: How Honda used Twitch to engage car buyers ‘Hondaverse’ won 2.5 million views, increased familiarity, favorability, and consideration amongst Millennial and Gen Z car buyers.
ClickZ Daily: September 12, 2022 |
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| The team at ClickZ is deeply saddened by the passing of Queen Elizabeth II, and send their heartfelt condolences to the Royal Family and all who mourn her. As a mark of respect, ClickZ observed a break in coverage yesterday (Monday, 12 September). |
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Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. |
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Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Leadership Greg Creed Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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