Case study: How Boots rebuilt for first party data Ollie Shayer, Director of Omni-Media at Boots on realigning teams, technology, and partners to embrace the value of data.
ClickZ Daily: June 30, 2022 |
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| Good morning! Ad buying is tricky, are you keen to gain insight on where firms are getting the biggest ROI? If yes, we would appreciate five minutes of your time filling the ‘B2B Ad Buying Survey’ created in partnership with Nineteen Insights. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency and quality of platforms. Our latest case study showcases how first party data and a data-led mindset helped Boots deliver campaigns that increased online visitors by 700% and delivered a £2 ROI for every £1 spent. Ollie Shayer, Director of Omni-Media at Boots discusses the strategy of realigning teams, technology, and partners to embrace the value of data. |
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Actionable analysis Benjamin Broomfield |
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Digital Marketing Ann Smarty Techniques to effectively handle and probably even come out as a winner Read more |
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| Digital Leaders Kamaljeet Kalsi When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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