Case study: Frito-Lay and Cheetos’ Super Bowl campaign When strategy meets AR innovation
ClickZ Daily: December 13, 2021 |
|
|
| Good morning! Augmented reality (AR) has been up and coming for the past three years, but brands still struggle to apply it to moment marketing. Here’s what happens when strategy meets AR innovation, you win a Grand Prix! Uncover the strategy and decisions that led to the success of Frito-Lay and Cheetos’ Super Bowl campaign. |
|
| | Advertising & Promotion Jeremy Hlavacek Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read more |
|
| Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more |
|
| Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
|
|
|
| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
|
|
|
Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
|
| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
