| | | | | Burgers, Not Boobs: Carl’s Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads Carl Hardee Sr. is brand's first spokesman in 72andSunny's meta manifesto By T.L. Stanley Folksy and charming, Carl Hardee Sr. is a no-nonsense kind of guy who doesn't care much for provocative ads featuring bikini-clad women. He aims to put the focus on "food, not boobs," with a new marketing strategy. That's quite a departure for the Carl's Jr and Hardees burger chains, where millennial playboy Carl Hardee Jr....
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| | | | | | | | Crayola Is Vowing to Retire One Crayon From Its Iconic Box of 24 This Week Are they crazy, or just crazy fools? By Rebecca Cullers Crayola is promising/threatening to remove one crayon color from its iconic box of 24 on "National Crayon Day" this Friday. That happens to be the day before April Fools' Day, so we suspect they are just fooling. But if it's not a fool, it will be the first time they've ever removed a color from...
Read more » | | Leo Burnett Found the Perfect Spokesbird for This Cute, Clever Samsung Gear VR Ad Can the beleaguered tech brand fly again? By Tim Nudd Usually when an animal gets something caught on its head, it isn't great news. But in Leo Burnett's charming new ad for Samsung, it's a dream come true. Samsung has done plenty of commercials for the Gear VR showing humans wearing the virtual reality headset--which we can all agree is usually kind of weird. But...
Read more » | | Leica’s Latest Camera Ad Is a Mesmerizing Ode to Black-and-White Over Color Free yourself from colors By Angela Natividad Who's in the market for a digital camera that costs $7,450 and shoots only in black and white? I know I am! To plug the pluses of the LeicaM-Monochrom (Typ 246), which boasts a high price tag and just such a creative constraint, S?o Paulo, Brazil, agency F/Nazca Saatchi & Saatchi has released "Free yourself...
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| | Burger King Just Made Toothpaste That Tastes Like a Whopper Do you want a fast-food chain dabbling in oral hygiene? By Kristina Monllos Instead of some mint flavor, would you want your toothpaste to taste like a Whopper? That's what Burger King France has cooked up with its agency Buzzman. Or at least, that's what they'd like you to believe. The agency has unveiled a goofy new 60-second spot for the brand's alleged toothpaste product that will "soon...
Read more » | | Emerald Nuts’ Favorite Stupidly Simple Amazon Review Is Now Its Tagline: ‘Yes Good’ Barton F. Graf brings other goofy reviews comically to life By Tim Nudd The writer of the new tagline for Emerald Nuts is not an ad professional. In fact, no one knows who the hell he or she is. All agency Barton F. Graf knows is that this person left a stunning review of Emerald Nuts on Amazon last summer that summed up the brand in the simplest,...
Read more » | | Susan Credle Picks Her 3 Favorite Ads, Including One She Never Should Have Seen at All Formative work that influenced FCB's global creative chief By Tim Nudd The media buy was, seemingly, all wrong. Yet, for a 14-year-old Susan Credle watching Star Search in Greenville, S.C., one Saturday afternoon in the late '70s, it sparked a lifetime of brand loyalty. For our latest "Best Ads Ever" video, the global chief creative officer of FCB sat down with Adweek and picked her three...
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