Cardlytics’ spend report shows consumer spending beginning to recover Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth.
ClickZ Daily: May 27, 2020 |
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| Happy Wednesday! Today we have the key-takeaways from our latest Peer Network Briefing with Cardlytics’ Chief Product and Strategy Officer, Michael Akkerman. Mike discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth. Also Discuss.io’s CEO, Simon Glass shows how everything brands thought they knew before COVID-19, they may have to relearn. In the article Simon says now more than ever, companies need meaningful communication with their clients. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Jacqueline Dooley Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth. |
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Digital Marketing Simon Glass Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their clients. Read more |
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| Digital Marketing Latane Conant In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline. Read more |
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| Digital Marketing Megan Routh Quarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (and calling out those we hate) is actually building stronger relationships, and a new set of expectations for brands, that will having long lasting ramifications in our post-corona New Normal. Read more |
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| Digital Marketing Dan Frohnen Dan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Read more |
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| Digital Leaders Jacqueline Dooley Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges. Read more |
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Digital Marketing We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now |
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| Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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