Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digital channels.
ClickZ Daily: May 4, 2020 |
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| Good Morning! Today we look at Cardlytics and speak to their Chief Product and Strategy Officer about their unique ad platform, which enables advertising offers within banks’ own digital channels. Also, in our latest key insights article we take a periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and martech stack optimization. Sticking with the pandemic topic, we analyzed more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to Covid-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Jacqueline Dooley Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digital channels. |
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Digital Advertising Kamaljeet Kalsi A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and marketing stack optimization. Read more |
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| Analytics Barry Levine We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read more |
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| Digital Marketing Sabyasachi Mitra With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers need to shift the way that they create, distribute and measure their efforts as well. Read more |
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| Digital Marketing David Greenberg David Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read more |
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| Digital Marketing Ric Militi InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases. Read more |
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