WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 18, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Oct. 18. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Car shopping takes something of a holiday on a holiday weekend this year.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

Smokers can get burned at trade-in time (and air fresheners don’t help).

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3.

Researchers say households that buy a fuel-efficient vehicle tend to buy a bigger, more powerful second car to compensate.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

This dealer has made millions by selling cars to the wealthy through Instagram.

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...