WardsAuto Internet Edition
WardsAuto Digital Marketing Edition
 

FEBRUARY 16, 2017

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Selling Cars in the Information Age

For the first time, just over half of purchases by avid online shoppers are made online. Let that sink in for few minutes.

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Introducing the automotive industry’s first cloud-based marketing platform designed from the ground up to meet the unique needs of dealers and their agencies. With LotLinx TURN, dealers can engage directly with shoppers, track the metrics that really matter, and continually improve results.  Download more information about LotLinx TURN now.

Online Reviews Start to Focus on the Salesperson

"Just as the compelling part of the review is the story, so is the (dealer) response."

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LotLinx TURN brings you the power to develop, execute, and manage targeted digital campaigns for each vehicle in your inventory, across multiple digital channels and media types. Then, importantly, LotLinx TURN enables you to put those vehicles right in front of the low-funnel now buyers who are looking for them.

In Innovation Contests, Think Digital

Company looking for new ideas turns to enterprising automotive-management students.

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Tech World Falls For Cars

Today the tech industry is falling all over itself to get involved in ridesharing, car sharing, mobility services and autonomous cars – and vice versa.

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Send in the DMS Coaches

Duties include serving as data-insight analysts.

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