MAY 5, 2020

“The dealership world is crazy now,” says Podium’s Jordan Reid during an American International Automobile Dealers Assn. online event.

Excelling in an Experience Economy: How Important are Manners to Our Collective Happiness, Relationships, and Business?

We interact with people and purchase items every day. These interactions or experiences drive our decision-making process. An often-underestimated aspect is the empathetic value of the experience. Bobby Watts from Gettel Automotive Management Group will show how this provides an opportunity to create a point of differentiation in your value proposition.

Register today for the 16th TLS Automotive CX Summit Series on August 4-6 which includes both the CX Strategy & Retail Innovation & CX Data Analytics & AI Summits. For more information call 609-216-6998 or visit: https://tlsummits.com/

Lithia Charts Post-Pandemic Course

Chief operating officer Chris Holzshu says Lithia is reducing its advertising spend 20% to 30% and reducing head count about 40% by eliminating some positions and putting others on furlough, in hopes of hiring them back.

Most-Seen Auto Ads Have Coronavirus Subtext

Fiat Chrysler’s leading ad for the week of April 20 declares that “together, we can do this – because we are all one.”

ALG Forecast Weighs Sales Recovery Factors

ALG says its most-likely scenario is U.S. new light-vehicle sales of about 12.6 million for 2020, down from a pre-pandemic estimate of 16.9 million. Its optimistic scenario is for 13.1 million deliveries.

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