Also: What to expect at the Digiday Publishing Summit Canva is just one of several major design and visual platforms that are rapidly introducing new generative AI capabilities.
| Canva is just one of several major design and visual platforms that are rapidly introducing new generative AI capabilities. Additional coverage: This week's Digiday+ Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. As fan blowback becomes a regular occurrence in esports, the industry is turning into a potential minefield for the brands looking to use it as a vehicle to reach gamers. Terry Kawaja believes the new Possible conference will super-serve the intersection of marketing, media and tech like no other tentpole can. And he's invested his own money into it. To keep up with Gen Z shoppers, Mondelēz-owned brand Chips Ahoy! is all but waving bon voyage to its linear television advertising budget in favor of digital advertising. Significant risks are emerging as companies rapidly race to reorient themselves around ChatGPT without being aware of — or ignoring — the numerous pitfalls. Bonus: Ahead of TikTok CEO Shou Zi Chew's scheduled appearance before Congress today, here's a look at our recent coverage of TikTok and how a potential ban could affect the industry: Creators face their 'worst nightmare' with possible TikTok ban What do creators really want from TikTok? Ad spending on TikTok defies advertising slowdown News publishers are flocking to TikTok as they continue to search for new audiences With TikTok's growing list of issues, should marketers think twice about the platform? Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent Other things to know about As CTV grows, more and more DSP providers are developing solutions that can handle the increase of local broadcasters, brands and advertisers in the space. Produced in partnership with Marketecture. With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. Sponsored by Piwik PRO. Publishers are working to establish more effective channels to Gen Z and young millennial audiences, building long-term relationships based on what they’re learning about what the two demographics want from their news and entertainment. Sponsored by Arc XP. | | |
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