| | | | | Cannes’ Top Prize for Innovation Goes to a Metal Made by Melting Down Illegal Guns Swedish 'Humanium' wins Grand Prix, Google Tilt Brush takes gold By David Griner CANNES, France--"The world's most valuable metal," which is derived from recycled illegal firearms and is then used to build anything from toys to smartphone cases, has won the top prize in this year's Innovation Lions. Humanium, a project of IM Swedish Partner and its Stockholm agencies, ?kestam Holst and Great Works, today won the category's...
Read more » | | | | | | | | | | | On Adweek’s Cannes Podcast: Ira Glass Says Brands Need to Be More Bullish on Podcasting But getting CMOs on board remains a challenge By David Griner CANNES, France--Two years ago, Ira Glass came to Cannes for the first time on a mission to get advertisers supporting podcasts. The result, unfortunately, wasn't quite what he'd hoped for. "A couple of brands heard us and have started to spend some money, but not very many," he tells Adweek on a special Cannes podcast...
Read more » | | Sassy Yoplait Campaign Encourages Moms to Ignore the Haters—and Keep Breastfeeding in Public 'Mom On' marks 72andSunny's debut By Patrick Coffee Yoplait knows it's hard out there for moms. When they're not struggling to balance parenthood with the many other stressors of modern life, they're facing judgment because people--online and off--have their own parenting strategies and aren't afraid voice their opinions. The yogurt brand opens its new campaign--appropriately titled "Mom On"--with a scene that will feel...
Read more » | | Droga’s MailChimp Campaign Wins One of 3 Cyber Grand Prix Awarded at Cannes 'Meet Graham' and 'Adland Index' win the other two By Tim Nudd CANNES, France--Droga5 has another Grand Prix trophy from Cannes to add to its collection, as it picked up the prize in Cyber for the "Did You Mean MailChimp?" campaign, which reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp,...
Read more » | | | | | From Oculus Rift to Rice Krispies, Go Inside Facebook Beach and Instagram’s Installation at Cannes The brands showed off their features By Lauren Johnson CANNES, France--Facebook has set up shop along the French Riviera at Cannes this week to help walk marketers through strategies to craft campaigns and talk about all of the platform's features--which include a bigger focus on live video, virtual reality, Instagram and Messenger. This year's theme at Facebook beach is, "Connected, we can create anything."...
Read more » | | A Shoe Polish Brand Won Big at Cannes for One of the Most Delightful Campaigns of the Festival A look at Ogilvy Chicago's 'Portraits Completed' for Kiwi By Tim Nudd CANNES, France--Fine art has been an inspiration for a lot of great advertising lately, including the Cannes Lions Grand Prix winners "Van Gogh Bnb" and "The Next Rembrandt" from 2016. Ogilvy Chicago continues that tradition in 2017 with a playful, irresistible campaign for Kiwi shoe polish in which the agency imagined, and then painted, the...
Read more » | | These 2 Students Are Trying to Land Agency Jobs at Cannes—and They’re Not Even There They spent $120 on geo-targeted Facebook ads instead By Katie Richards CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're...
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