Advertising’s biggest event of the year, the Cannes Lions International Festival of Creativity, will not go forward with its 2020 edition, organizers announced this morning.

The advertising awards festival, which traditionally takes place in June, had hoped to go on by rescheduling to late October. Now, the next edition of the festival won’t be held until June 21-25, 2021.

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Experts consider obstacles and how to prepare now if physical events return this fall

An updated list due to the pandemic.

The convention had been set to take place in July