Laden...
| JUNE 22, 2018 PRESENTED BY
We did it, reader! We made it to the final day of Cannes. And this is the one you’ve been waiting for. The festival draws to a close with a big awards gala tonight, when the holding company, network, agency of the year, Titanium winners and more will collect their gold Lions. (We’ll also see whether attendees turn out in black, as the movement #womencannes suggested doing in support of #MeToo last month.) Here’s one change you might notice about the winners this year: Almost every Grand Prix has gone to a different campaign, rather than one big winner like “Fearless Girl” or “Dumb Ways to Die” dominating across categories. Creativity Editor David Griner noted a pair of campaigns is pulling ahead, though: “Thursday was the first day any campaign took a second Grand Prix, and it was ‘Trash Isles,’ a pollution awareness campaign that lobbied the United Nations to recognize massive clumps of floating garbage as a new country. The campaign, from the Plastic Oceans Foundation and LADBible, won Grand Prix in Design on Wednesday and then took top honors in PR on Thursday. “Apple has also done well for itself, winning two Grand Prix for two different campaigns: ‘Welcome Home’ featuring FKA twigs and the in-store experience ‘Today at Apple.'” It might be time to say goodbye to the Croisette, the Palais, Yacht Row and the Pizza Boat, but you can keep reading about the insights coming out of Cannes at adweek.com. So much happened, we need another week to tell you all about it. Thank you for following along, and cheers!
Now you see them, now you don’t Funnily enough, you can’t even see a few of the winners in this year’s Social & Influencer Lions category. Leading the pack was Nike’s “Nothing Beats a Londoner,” created by Wieden + Kennedy London by working with young adults in the city’s sports and social media scenes. However, due to a problem with the spots and merchandise using “LDNR,” the company had to remove the ads. This was not supposed to be a part of the evaluation process, according to Facebook’s vp and chief creative officer, Mark D’Arcy, who was the jury president of the category. Gold Lions also went to Skittles’ “Exclusive the Rainbow,” its Super Bowl ad that was shown to one teenager, and Tourism Australia’s “Dundee: The Son of a Legend Returns Home,” another Super Bowl spot, which was a “fake” trailer for a fake movie as a way to get people talking about Australia. Ridley Scott is back in the game The director revered for his “1984” Apple ad announced that next week he’ll start directing two new commercials—the first time in 20 years he’s directed commercial work. The projects are for two different brands and two different agencies, but he wouldn’t say which ones at the New Directors’ Showcase. He dipped his toe into the pool when he collaborated with his son on a Super Bowl spot for HP in 2017, but now he’s jumping in. Meet the #Cannesbun Folks, the man bun is alive and well in Cannes. Or, as our Senior Creativity Editor Doug Zanger likes to call it, the Cannes bun. One could write a book about the style trends that find a home here at Cannes Lions. Straw hats, floral prints, seersucker and millennial coral abound—even Shaquille O’Neal rolled up to a panel in a polo shirt printed with tiny anchors. But the Cannes bun will always be our favorite. The Colonel and the creative W+K ecd Eric Baldwin came to his panel with client KFC dressed as none other than Colonel Sanders. Feathers weren’t flying, but candor certainly was in an entertaining look at how the brand evolved quickly under the stewardship of the Portland, Ore., agency. The conversation with fellow W+K ecd Jason Bagley and George Felix, marketing director, branded communications at KFC, provided a compelling argument for the power of agencies and brands taking chances together. Bonus? Free chicken and rosé post-chat. Will social managers go the way of the dodo? &Co, an agency collective in Copenhagen, made a campaign called “The Indoor Generation” that’s going viral at 72 million views and counting. But Morten Saxnæs, partner, head of social and brand activation, said his job could be extinct soon. “Usually, my role would be to get an idea and figure out how can this live on social media and how can this travel? My team is not obsolete, but I hope it will be soon,” he said, “because I can see that the new type of creative we have, they learn at an enormous pace. The borders—they just collide.”
Top stories from Lions One of the World’s Largest Advertisers Is Asking Brands to Help Endangered Animals New fund, The Lion's Share, pushing to raise $100 million in 3 years Giant Piles of Garbage Win Big at Cannes Pollution campaign 'Trash Isles' claims two Grand Prix Ex-WPP CEO says Google and Facebook are no longer 'frenemies' to marketers American Express CMO Elizabeth Rutledge Shares What Top Marketers Are Talking About at Cannes Inspired by experiential work Cannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones in Rural Areas Jury lauds Colombian project for its simplicity The Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand Prix at Cannes U.K.'s The Times takes top honors for 'JFK Unsilenced' Cannes Lions Names WPP’s MediaCom Media Network of the Year for 2018 Tesco U.K.'s campaign scored Grand Prix Here’s What 25 Top CMOs Planned at Cannes to Fix the Industry’s Growth Issue Insights from the ANA, including Mastercard, Unilever and J&J In Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available Olympic medalist stopped by Adweek's Creative 100 party at Cannes Digital Transformation Is Driving New Conversations on Transparency and Privacy Accenture Interactive panel at Cannes discusses the future of our data
|
Laden...
Laden...
