At Cannes the ad industry comes to terms with its entertainment ambitions.
| At Cannes, the ad industry comes to terms with its entertainment ambitions. Other Cannes coverage: Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette — and why no one’s talking about the TikTok ban either. Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase. Additional coverage: The Guardian's CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims. This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home. From sister site, Modern Retail: The rise of Labubunomics: How merchants and marketplaces are cashing in on the viral Pop Mart toy. Other things to know about Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth, leveraging first-party data to create unique value and drive market stickiness. Sponsored by LiveRamp. Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage. Sponsored by Nexxen. In 2025, the line between professional and personal lives is blurred beyond recognition, creating both opportunity and complexity for marketers. Sponsored by Dun & Bradstreet. | | |
|
howdy! howdy! howdy! howdy! howdy! |
