Cannes Briefing: A sunburned reckoning

Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences. Sign up for our daily Cannes Briefing, delivered to your inbox.

Other Cannes coverage:

• Unik Ernest fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is.
• A new integration lets advertisers access 80 million households across Roku and Fire TV platforms.
• Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory.
• If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé.
• Outfront is bringing along its XLabs — the cutting edge unit of Outfront that’s created all manner of new, mostly transit-related digital OOH executions to Cannes.

Additional coverage:

• Brands are ditching creative agencies by forming social creative content and messaging with media-side shops.
• YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators.
• From sister site, Glossy: Why Sol de Janeiro is bringing back one of its most beloved body mists. For now.