Why blockchain faces an uphill battle in fixing ad tech’s transparency problems, Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience, The state of programmatic advertising, My Email Subject
Cannes Daily Briefing: We talked to a variety of media, marketing and tech executives at the festival. Here are the key takeaways. Blockchain is appealing to publishers and ad buyers that want to make programmatic buying more transparent, but it has hurdles to overcome before it can do that. U.K. sports publisher GiveMeSport prides itself on its ability to quickly adapt to Facebook's algorithm changes. Here's what enables it to do so. Despite the bad press programmatic advertising has received recently, it's expected to grow as more marketers and publishers shift to private marketplaces to control brand safety and minimize ad fraud. We break down the major trends in the space. The Girls' Lounge at the Cannes Lions serves as the festival's de facto hub for conversations about gender inequality. But some are questioning its message because it also offers makeovers and other pampering services. Jason Stein, CEO of Laundry Service, will join us at an upcoming Digiday+ Town Hall. We're opening up a limited number of guest passes. Interested? Apply here and keep an eye on your inbox. Cheryl Kaplan, founder of shoe brand M.Gemi, is coming to the Digiday Retail Summit in Napa, Calif., next month to share how the brand has translated the digital customer experience to its physical stores. Learn more about how to attend here. |
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Shareen Pathak Cannes is winding down. Soon exhausted attendees will head back to their home bases. We spent the week talking to a broad cross-section of media, marketing and tech execs. |
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Ross Benes "It sounds like the newest shiny object that is fun to talk about, but damn near impossible to implement.” |
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Sponsored Content Viant Looking past the ros? and the spectacular backdrop of the South of France, the Cannes Lions remain a forum for the media, advertising and technology industries to have face-to-face, productive conversations that shape business and direct billions in ad spend. Sponsored content by Viant. |
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Jessica Davies The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook’s News Feed. |
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Yuyu Chen Programmatic advertising is estimated to become a $46 billion market by 2019. |
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Sponsored Content LiveRamp Addressable TV now reaches 42 percent of American households. And it's projected to reach 74 percent of homes by 2020. But for marketers who have seen strides made in digital targeting, even addressable TV feels a little loosey-goosey. More than two-thirds feel they could be targeting audiences even more tightly. Enter people-based TV advertising, a tactic whose time is nigh, if not fully arrived. Sponsored content by LiveRamp. |
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Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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