Can You Change the Public’s Perception of Higher Ed?

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How Institutions Are Redefining Public Perception

Reputations in higher education are notoriously hard to shift — and today, the headwinds are stronger than ever. Many Americans question whether college is worth it, dismiss the value of the curriculum, or believe campuses push radical agendas.

But change is possible. Across the country, college leaders and marketers are finding bold, innovative ways to reach their communities, reshape perceptions, and rebuild trust.

The Chronicle’s issue brief, Raising Your College’s Profile, explores how three institutions successfully redefined their reputations and offers insights you can apply to your own college.

In this report, you’ll: