Some question if the ongoing boom period is sustainable. After all, the rise of publicly traded ad tech in the ’10s was followed by a sharp decline.
| In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. Major platform providers Apple and Google are turning off the data hose that helped ad tech prosper in its nascent days as a response to privacy laws. As a result, some question if the ongoing boom period is sustainable. Read more below. Some question if the ongoing boom period is sustainable. After all, the rise of publicly traded ad tech in the 2010s was followed by a sharp decline. Team Whistle expects its agency business to account for 30% of revenues in 2022. G4 is rebooting tried-and-true series such as “Attack of the Show” and “X-Play” with a talent roster that includes stalwarts of its original run. As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR. More in this week’s Digiday+ Marketing Briefing. Vice Media Group’s DE&I dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return. Around April, droves of workers left their jobs in what economists called the "Great Resignation." What started in already transitional roles such as food services, hotel and hospitality trickled to nearly every sector, including retail and beauty. Read more in this Digiday+ beauty briefing from sister brand Glossy. Other things to know about The Digiday Video and TV Awards recognize the companies, campaigns and technology modernizing video and TV. Submit by the regular deadline this Friday, November 19 to save on entries. TV streaming has become as ubiquitous as the household washing machine, and marketers are looking to clean up with holiday messaging that gets audiences to spend. Sponsored by Roku. Buyers don’t travel from discovery to purchase in a straight line; they rely heavily on word-of-mouth referrals from peers and external industry websites. Sponsored by Google. | | |
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