Email newsletter platform Substack is beginning to catch the attention of brands as a venue for offering unique insights and deepening engagement.
From fashion brands like M.M.LaFleur to luxury travel companies like SmartFlyer, we take a closer look at some of the brands that are turning to Substack for community-building and content publishing, and consider how to get the most out of this emerging channel.
From summarising cases behind the scenes and assisting agents on the fly to directly interfacing with customers, the use cases for generative AI in customer service are numerous, and many businesses are either experimenting with or have already deployed GenAI in this way.
But which ones are seeing tangible results? We examine three companies who have successfully applied GenAI in customer service - looking at how they're benefiting and what lessons we can learn from their experience.
Focused on the latest innovations within digital technologies, marketing and ecommerce, Digital Shift delivers actionable insights on trends that will be significant in the short- to mid-term. Tune in to next week's webinar to learn about the latest in agentic AI, new AI approaches, and ecommerce development.
Having a robust content ecosystem is a fundamental part of any content strategy. Marketers must consider distribution, formats and the customer journey when developing a schedule of content to meet different customer needs. This guide offers an overview of the essential elements that make up a good content ecosystem.
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
