| Happy Friday! With the potential to be one of the biggest online shopping seasons, Validity’s CMO Charlie Ungashick says email marketers need to take the right steps now to ensure their messages get through for a successful 2020 holiday season. “Common explanations, especially these days, could be that customers are distracted by world events, or their inboxes are being flooded with emails from any business they’ve ever visited. While those theories might be true, small signals left unchecked almost always lead to bigger issues,” says Charlie. “That’s why it’s better to know for certain why email marketing campaigns aren’t delivering like they were before.” Also, in the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Wrike’s Saranya Babu highlights how they can plan for a successful 2021. She writes: In order to mitigate any potential problems before they wreak havoc, marketing teams need to be able to predict and plan for a series of different outcomes. This is where modern technologies, such as artificial intelligence (AI) and machine learning (ML) can help. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
