Also: Who publishers think will win and lose post-cookie With more competitors and less solutions, advertisers sound off on Meta’s social ad dominance.
| With more competitors and less solutions, advertisers sound off on Meta's social ad dominance. Additional coverage: Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie. Blockgraph's new GraphPort tool aims to harmonize multiple datasets into one usable stream, notably when brands or publishers are relying on other sources for first-party data. In this Digiday+ Media Briefing, publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half. Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about Brands are leveraging multiple screens, including CTV and email marketing, to reach consumers throughout the funnel. Sponsored by Stirista. From Modern Retail: Focus groups and market research offer insights into shopper behavior. However, retailers are realizing those approaches must be coupled with targeted source data via path-to-purchase monitoring or computer vision analytics. Sponsored by Sensormatic Solutions. Join us on July 13 just outside of NYC at the Digiday Publisher Golf Outing for a chance to connect with industry leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes. | | |
|
howdy! howdy! howdy! howdy! howdy! |
