🎛️ Can martech solve the Hollywood writers' and actors' strike?

Good morning, Marketer, and enjoy the long weekend if you’re stateside

Is martech the answer to the festering strike by writers and actors against Hollywood studios? Probably not, but Upwave CEO Chris Kelly makes a strong argument that better ad measurement would bring more brand dollars into the SVOD and AVOD ecosystems. As we all know, more money can solve a lot of negotiating problems.

Also, we have a lot of AI-related news: There’s a new AI marketing solution on Google Cloud and our weekly roundup of the latest AI-powered martech releases.

Constantine von Hoffman,
Managing Editor

Connected TV and OTT

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