With organisations cutting their marketing budgets and reducing spend on new hires but investing in technology and strategic initiatives, Ben Davis examines whether marketers will have to 'walk the walk' of agile - and what that might entail.
The challenges brought by the coronavirus outbreak have required some businesses to pivot rapidly. In this chapter of our quarterly Digital Shift trends report, Econsultancy trainer and consultant Neil Perkin explores the most interesting examples of businesses adapting and what lessons can be learned in terms of new business models.
When the hotel industry starts to get back on its feet, one of its biggest challenges will be proving to consumers that hotels and accommodation are clean and safe. Could automation and contactless technology be the key?
50,000feet is an independent global creative consultancy with offices in Chicago and New York. Principal and President Jim Misener talks about why every day of the week is now 'Monday', and what planning for the long term looks like in the face of uncertainty.
Paid Search Basics Best Practice Guide An essential guide for paid search beginners or a useful tool to refresh your PPC knowledge, this report introduces you to the role of paid search in the digital marketing mix, covering how to write a successful paid search ad along with the basics of keyword strategy and campaign management.
In partnership with Econsultancy, Influencer Intelligence are pleased to present the Fast Track Influencer Marketing training course. Led by industry expert Andrew Davis, this course provides vital insight on how to create impactful influencer strategies in today’s challenging climate.
