| I write about alcohol for a living, so Dry January was not really an option for me. But heading into 2025, I wanted to try something called Damp January where I drank less and more mindfully. I also needed a little help, so I tested out Reframe, a popular app that helps people “take control of their drinking habits” without going full-on teetotaler. The app utilizes a mix of neuroscience, community support and habit-building features with a bit of gamification and daily check-ins. Reframe provides daily reads (“Your Next Drink Could Trigger an Aneurysm,” “Changing Our Brains Through Neuroplasticity,” etc.) along with a nice dose of crowd support. The big question about the app, according to co-founder Vedant Pradeep, was “How do we make something that is supposedly efficacious also engaging enough for the user to want to try this or make a habit of this?” | 