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Ad of the Day: Campy Humor Holds Loctite's Latest Spots Together Fallon sticks to a winning formula By David Gianatasio Loctite really put a lot of itself into these new commercials.
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| Brandshare Content From Neustar | | |
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Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year Marketing chief Edwin Bragg on the brand's success By Christine Birkner
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How WWE's Shakespearean Storytelling Helped It Become a Brand Powerhouse Stephanie McMahon's 3 keys to success By Christine Birkner WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling. WWE's chief brand officer ...
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CVS' Marketing Chief Says Phasing Out Tobacco 'Helped Prove the Company's Purpose' Norman de Greve talks wellness By Kristina Monllos When Norman de Greve joined CVS Health, the company's plans to phase out tobacco, effectively losing $2 billion in annual revenue to become a major player in the health care field, were already rolling. That, of ...
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| Brandshare Content From Hightail | | |
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Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core Will roll out in two stages, from awareness to tutorials By Tim Nudd Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live ...
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This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns Key tips and tricks all in 1 box By Katie Richards Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm ...
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Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify Follows Snapchat campaign a year ago By Marty Swant For its latest marketing investment, Goldman Sachs is spending on Spotify.
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