The Democrat representing Silicon Valley discussed Senate Bill 362 and why he’s concerned with data privacy.
| The Democrat representing Silicon Valley discussed Senate Bill 362, also known as the Delete Act, and why he’s concerned with data privacy. Additional coverage: Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind. More in this Digiday+ Media Briefing. For all the promises of generative AI in marketing, big name brands like Pepsi and Frito-Lay remain unconvinced for now. Sirius XM introduced a brand safety and suitability verification solution for podcast advertisers and agencies that it hopes will attract bigger advertisers. Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series. Digiday+ Research surveyed publisher professionals to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, we look at how publishers are using Facebook. Coca-Cola continues to be a first mover when it comes to AI in marketing and advertising. Other things to know about Affiliate marketing can be lucrative, but the pathways to success are complicated. One point of focus is link creation. Produced in partnership with Marketecture. To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Sponsored by Clinch. Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? Take this survey, and we’ll send you a $5 gift card. Sponsored by Google Privacy Sandbox. | | |
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