California's attorney general Rob Bonta is getting tougher on privacy enforcement when it comes to use of a controversial tool enabling universal opt-out from data collection. In the past two weeks, the AG's office sent at least 10 and possibly more than 20 companies letters that call on them to honor the Global Privacy Control, according to four lawyers with clients in the digital publishing and advertising industry. Read more below. Other things to know about | | |
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| | | | | Enforcement letters sent to several companies reinforce the California AG’s demand that firms adopt a controversial global privacy tool. | | |
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howdy! | | | | | Businesses are being creative with how they reimagine working models, collaborating with local businesses for new workspaces that suit employees’ flexibility needs. | | |
| | | | | Download this new report to learn how demand for contextual video is driving publisher investment in contextual data solutions. | | |
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howdy! | | | | | As 2020 brought in a slew of diversity initiatives in the ad world, two executives of color weigh in what agencies are getting right and what they’re getting wrong. | | |
| | | | | Join this live discussion on July 21 to learn more about how brands and agencies are successfully putting multiple identity solutions into play. | | |
howdy! | | | | | Attention metrics firm Adelaide gets a $2 million funding infusion from several media luminaries. | | |
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| | | | | E-commerce brands are using tech to improve personalization, measurement and engagement on social platforms. Download this guide to learn what’s working for audiences in the feed. | | |
howdy! | | | | | Like a vaccine shot in the arm, the pandemic has given pharmaceutical marketers fresh incentive to use digital advertising to influence what drugs doctors prescribe — even when they’re looking at patients’ digital health records. | | |
howdy! | | | | | In this week’s Media Briefing, senior reporter Kayleigh Barber talks with publishers about the status of their plans to return to in-person events and how the virtual versions will remain in the mix. | | |
| | | | | During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand. |
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