A nudge — provided by a cloud-based app — can go a long way when it comes to treating addiction patients. It wasn’t a flood or a tornado that caused the police chief of Huntington, West Virginia, to call the National Guard on a warm mid-August day in 2016. No, the disaster was a sudden avalanche … of heroin overdoses. Twenty-six in just four hours. Somehow, against the odds, there were no deaths that day. But the incident woke up the country to what residents here already knew: that the opioid epidemic was in full swing in the Mountain State. West Virginia has the highest rate of overdose deaths in the U.S., and Cabell County, where Huntington is located, had the most overdose deaths of any county in West Virginia two years running: 152 casualties in 2017, and an average of five overdoses per day. Gripped by the crisis, Huntington — a city of 50,000 that’s been hemorrhaging jobs and people since the 1950s — turned to big data. And it appears to be working. |