| Good morning, Marketer, and why be haunted by labels? Iâm thinking specifically about direct mail and the metaverse, the two cringy ghosts of marketing past and future. Who uses direct mail? Savvy delivery apps, the future of e-commerce. A marketing presence on one channel should take consumers to another channel. Thatâs why the metaverse isnât a single place, but many places across virtual, hybrid and augmented experiences. Marketers have to keep moving in order to keep up with customers who are in many places at once. If youâre a brand, you shouldnât ghost the consumer. Chris Wood,
Editor | 