Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Jan. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
Cadillac arguably has passed the first test of its revival, but demand in the U.S. has fallen. Click here to learn why GM’s luxury brand’s next best chance begins now.
People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.
2.
North American automakers built 16,971,518 light vehicles in 2017, a 4.3% decrease. Check out our chart.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
