Cadbury missteps with 'Unity' bar; McDonald's to retrain employees on anti-harassment; Uber struggles to show return for PR investment; and more

MORNING SCOOP

Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation

Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.

THE WORKPLACE

3 ways to ward off workplace interruptions

The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.

SOCIAL MEDIA

Infographic: Social media marketers say Facebook offers best ROI

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook.

RAGAN AWARDS

Are you an employee engagement rock star?

Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. 4.

HOW WE DID IT

How to respond when you go viral for all the wrong reasons

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.

CONFERENCE ALERT

Take your audience on an epic journey with the power of your words

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.

SOCIAL MEDIA

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind.

MORNING SCOOP

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.

BRIGHTER WRITER

6 reasons to pare your writing for professional success

Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Find out which states’ residents are really willing to roll up their sleeves and get to work. Plus, check out a roundup of current job openings.

A DAY IN THE LIFE

Powering through the day with Dell’s Thom Lytle

What does it take to rise to the top of the communications industry? For the senior director of social business for Dell, it’s all about teamwork—and a steady supply of soda.

PR DAILY AWARDS

Did your visual content captivate audiences?

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.

SOCIAL MEDIA

How to tailor your Instagram for millennial audiences

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.