| | | | | Cadbury ‘Gorilla,’ at 10, Remains One of the Great Offbeat Triumphs of Advertising The Mollá brothers from The Community pick their favorite ads ever By Tim Nudd This summer will mark the 10th anniversary of Cadbury's "Gorilla," one of the earliest viral advertising hits of the YouTube age. A decade later, the online spot--from Fallon London and director Juan Cabral--remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully...
Read more » | | | | | | | | | | | This Mockumentary About a Real French Band Is Actually a Pretty Slick Ad for a Hotel Chain Meet the Naive New Beaters and their long-suffering friends at Ibis By Angela Natividad In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. It opens with band member David Boring refusing to sign autographs while stroking a tiny dog, Dr. Claw-style. That tells you a lot already. "Do Not Disturb" follows the Franco-American musicians on...
Read more » | | Fox Has Been Spreading Fake News About Trump and Others as Part of a Movie Campaign All hoaxes lead to A Cure for Wellness By Chris Thilk Discussion of "fake news" is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate information even as it becomes more pervasive. Not only that but, without getting too political, it's also become weaponized, as anything that...
Read more » | | Burger King Offers an Adults-Only Valentine’s Day Meal, With a Different Kind of Toy Inside Why should kids have all the fun? By Tim Nudd Fast-food chains have done a lot of goofy things for Valentine's Day over the years, including, most famously, the candlelight dinners at White Castle. But Burger King Israel is taking things to an awkward new level--with a very happy Valentine's Day meal for adults only. The meal comes with: 2 Whoppers 2 packs of french...
Read more » | | | | | SNL Imagines an Immigration-Themed Cheetos Ad in Brutal Sendup of Inclusive Advertising The absurdity of causes as commerce By Tim Nudd A week after the Super Bowl's slate of politically themed commercials, Saturday Night Live doubled down on its fake advertising last night with an amusing sketch about a Cheetos pitch--with the client execs stupidly excited about progressive-minded Cheetos ad ideas, from immigration to transgender issues. It's not a particularly new realm for parody, but the...
Read more » | | Need a Better Dating Bio? This Agency Will Write You One for Free The Public House is now taking requests By Tim Nudd One's dating bio is akin to an advertising pitch. And so, ad agencies should be pretty good at writing fun and persuasive ones. Right? The Public House in Dublin thinks so. It's now taking signups from people who need a little help promoting themselves on dating sites--and will write you one for free, having set...
Read more » | | Domino’s Now Offers a Wedding Registry for Couples Who Can at Least Agree on Pizza Gifts for before, during and after the ceremony By Gabriel Beltrone Not content with being the sad last resort of lonely single people everywhere, Domino's is now targeting a new niche market--brides and grooms. To help newlywed couples and their lazy, inebriated wedding guests, the pizza chain and agency CP+B are out with the Domino's Wedding Registry, a tongue-in-cheek gift service that lets family and friends...
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