Autoline Daily: Top Industry News for Oct. 18

Auto Industry Headed for Downturn? More Porsche Taycan Details, Honda Adds Performance to Its Jet

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Jaguar Tweaks EV’s Otherworldly Noise Alert

Jaguar engineers initially attempted to create a noise inspired by the sound of sci-fi spacecraft. However, pedestrians reacted by looking up to the sky, rather than at the road, as the new I-Pace electric vehicle approached.

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Porsche Prototyping First Electric Vehicle

The Taycan marks a radical departure from Porsche’s traditional lineup, combining zero emissions with the promise of what lead engineer Stefan Weckbach describes as a typical Porsche driving experience.

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Questions Abound in Most-Viewed Car Ad Rankings

The first-place commercial from Lexus for the week of Oct. 8 asks “Why Bother” – while Honda asks “Why not?” in a spot that slips from first to second place this time around.

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Three Ways to Energize Dealerships

Customer experience is becoming more important than price.

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