Marketers have much to be proud of – they can help transform the fortunes of the businesses they work for, in turn helping to generate economic growth – if only they realised it.
Join Professor Bryon Sharp, author of the hugely influential How Brands Grow, in conversation with Marketing Week editor in chief Russell Parsons, for this celebration of what marketers can achieve and have the power to be, and what might be getting in the way. |
