Big CPG companies are facing existential threats to their businesses. Oreo and Ritz maker Mondelez is trying to stay ahead with its innovation arm, SnackFutures.

Tanya Dua | SnackFutures combines Mondelez's scale with entrepreneurs to look for opportunities in healthy and specialty snacks.

Read More »

7 charts show why Amazon's ad business could balloon to $17 billion this year and is a growing threat to Google

Lauren Johnson | Only 36% of advertisers bought Amazon ads in 2019, but nearly two-thirds of them said they expected to spend more there in 2020.

Read More »

A music artist says Apple Music pays her 4 times what Spotify does per stream, and it shows how wildly royalty payments can vary between services

Alyssa Meyers | Most popular streaming services pay artists using a system called pro rata, but many find it convoluted and unfair to smaller artists.

Read More »

Instagram influencers explain the top 4 ways they earn money — and which is the most lucrative

Amanda Perelli | We spoke with four Instagram influencers — Caitlin Patton, Jehava Brown, Katy Bellotte, and Julia Engel — about their digital businesses.

Read More »

New charts show how Stories are critical to Instagram's growth, but advertisers are slow to shift dollars to vertical video

Lauren Johnson | Instagram is under increasing pressure to make money from ads that run outside of its newsfeed in Stories and Explore.

Read More »

Take the Business Insider Prime 2020 survey for a chance to win a free year of access

Business Insider | Help us create a better BI Prime by participating in a brief online survey. 50 participants will win a year of free access.

Read More »

The bootstrapper's ultimate guide to writing a winning business plan, from a former bank exec who wrote hers in a week and added hundreds of clients to her startup in her first year

Dominick Reuter | Startups with a detailed business plan are statistically more likely to succeed. Here's how to write one that works for your business.

Read More »

'High earner, not rich yet': How to tell if you're a 'Henry,' based on your salary, savings, and lifestyle

Hillary Hoffower | The typical Henry earns six figures, is in their early 30s, and struggles to balance a comfortable lifestyle with saving for the future.

Read More »

Netflix's 'The Witcher' creator on the grueling 178-day production, what to expect in season 2, and why the show's viral song is actually 'horrific'

Travis Clark | The creator of "The Witcher," Lauren S. Hissrich, talked with BI about season two, the harsh critics reviews, and "Toss a Coin to Your Witcher."

Read More »