Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.

TODAY’S HEADLINES – 11.20.2020  
 
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DAILY SCOOP

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.


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BRAND JOURNALISM

Why and how companies are turning to brand journalism

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.


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SOCIAL MEDIA

How to navigate the year of ‘social media hesitation’

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?



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A DAY IN THE LIFE

Carve Communications’ David Barkoe on staying positive for 2021

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner.


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RAGAN AWARDS

Are you one of the Communicators of the Year?

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by Friday, Dec. 4. Self-nominations, as well as nominations on behalf of colleagues and clients are accepted.


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MEDIA RELATIONS

5 lessons on activating celebrity superfans

Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.


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LEADERSHIP COMMUNICATIONS

How should brands weigh in on the election?

You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.



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SOCIAL MEDIA

Why and how to use inclusive design for social media

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.


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DAILY SCOOP

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.


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RAGAN AWARDS

Late Deadline Friday: Top Women in Communications Awards

Nominate the influential women you work with—or yourself—by 11:59 p.m. Central time, this Friday, Nov. 20. This will be your last chance to enter.


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CRISIS COMMUNICATIONS

6 tips for protecting brand reputation in 2021

How are you preparing to safeguard your most precious business asset?



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THE WORKPLACE

4 E’s that enable remote teams to be successful

Joel Andren, founder of Protypical, shares his tips on maintaining productivity and driving innovation when workers are dispersed.


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WEBSITES

3 ways PR pros can win with SEO and analytics

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.


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WRITING & EDITING

What PR pros can learn from tech-support reps

We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.


Health Care Communications Virtual Conference

Get practical ideas and insights to succeed in this ever-changing and high-stakes environment.

Join hundreds of your peers for a unique one-day conference focused on best practices—and next practices—for health care communications.


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