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BuzzFeed Thinks Marketers Will Find More Success With Psychographics Than Demographics 'We've taken away the beauty of being human' By Sami Main BuzzFeed sees the rise of the individual as a new trend that should drive marketing because more and more millennials are striving to be recognized for more than whatever consumer category they happen to fall into. Edwin Wong, BuzzFeed's vp and head of insights and analytics, led a team that surveyed 1,000 people aged 18...
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Infographic: Here’s the Difference Between 5 Top Streaming Services for Live TV What to look for when cutting the cord By Dianna McDougall, Sami Main When it comes to choosing a service to help them cut the cord, consumers are picky eaters who want what they want, when they want it. "On a fundamental basis, viewers are now highly individualized," said Peter Orlik, director and professor for the School of Broadcasting and Cinematic Arts at Central Michigan University. "Broadcasters and...
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Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born OpenTable will start taking reservations on Cinco de Mayo By Christine Birkner Taco Bell has made a name for itself by churning out new off-the-wall "Mexican-inspired" favorites like the Doritos Locos Taco and the Naked Chicken Chalupa. Now, fans can go where the magic happens by booking a reservation to dine at the test kitchens of its Irvine, Calif., headquarters. Taco Bell teamed up with OpenTable to...
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The Australian Open Generated 8 Million VOD Views Thanks to This New Tool Brightcove Live launched Monday at the NAB Show By Chris Ariens For the Australian Open in January, Australia's Channel 7 had the exclusive rights to broadcast all tennis matches down under. But their coverage went far beyond the TV, as 33 livestreams from 16 tennis courts garnered 3 million live views. But with a new tool from Brightcove, the network added 8 million VOD clip views....
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Independent Agency Periscope Expands Its Creative and Strategy Departments With Several New Hires DDB, BBDO, FCB veterans move to Minneapolis as part of shop's 'agency of the future' pivot By Patrick Coffee Periscope announced several new senior-level hires in its creative, strategy and media departments as it moves to reposition itself as an "agency of the future." The Minnesota shop, one of the country's largest independent agencies, added nine names to its lineup, as people from as far afield as Atlanta and Kansas City made the move...
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IBT Media Is Rebranding as Newsweek Media Group Why taking one of journalism's most respected names to market is a no-brainer By Emma Bazilian Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why the company is now rebranding itself...
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How Marketing Technology Is Forever Recasting the CMO Role Brand leaders must quickly embrace the revolution By David Yovanno For years, the CMO was someone who rose through the ranks of a brand, gaining familiarity with the company's story while building relationships with agencies and media partners to develop and execute what they felt was a successful strategy. Alas, those days are almost gone. In a position with a continually shrinking average tenure--now down...
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