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BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach CMO Frank Cooper talks scale at SXSW By Lauren Johnson BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars.
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Social Adds Pizzazz: How Sock Star Stance Got in on Kia’s Big Game Ad Tuesday, March 15, 2016, 1 PM ET | 10 AM PT Fast-growing lifestyle brand Stance is making noise with its bold, daring socks...including a cameo in Kia's high-profile Big Game ad. Its secret? Using social audiences as a competitive advantage. Hear from ...
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These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology >From data-based workouts to personalized tweets By Lauren Johnson Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off some of its ...
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Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps They're millennial marketing gold By Christopher Heine More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
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Could This Meme-Minded Startup Be the 'Weather Channel for the Mobile Generation'? Poncho claims it is and hopes to lure brands By Christopher Heine Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.
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Why Advertising Has the Power to Advance How We Talk About Race in America But the industry has much work to do By Kristina Monllos Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can ...
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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